I gave a presentation on May 26, 2011 at the Latino Entrepreneurship Workshop in Atlanta on how to approach social media from a business perspective. The first presentation below contains all of my slides from that presentation. The second presentation includes slides with detailed steps on setting up accounts on various social media platforms.
I made a decision. For months I’ve been researching and testing different devices to fit my need (or want) for a functional mobile device. Because I’m lucky enough to work for a university, I was able to get my hands on an iPad for a couple months just to see if it worked for me. In the end I decided that the iPad didn’t do enough for me, so I went with the 11″ MacBook Air.
Don’t get me wrong; I love the iPad. It’s a revolutionary device that I think will change how we understand computers going forward. However, I think the technology and the form have not yet been mastered. Transferring files on the iPad is burdensome. The size is a bit awkward given what it’s used for. And creating content (taking notes, writing a blog post, etc.) is difficult on the virtual keyboard. Consuming content is a magnificent experience on the iPad, and for that there isn’t a better device. I just think the price has to drop considerably for people to buy into a device solely used for consumption of media. I also think it could stand to be a couple inches smaller to make it more portable. The Galaxy Tab, I think, is closer to the right size for a portable content consumption device.
So, why did I go with the MacBook Air? A couple reasons: First, its just a beautiful device. It’s small and light, but still gives me all of the functionality of any other Mac. Second, the Mac App store gives me access to a lot of the great applications being developed right now so that I can enjoy all of the awesome innovation going on. And lastly, I was able to upgrade the processor and RAM on my device to make it surprisingly powerful. TechCrunch even claims that the new MBA is just as powerful as the MacBook Pro. So far, I don’t disagree.
I used the new MacBook Air at a conference this weekend, and I am very pleased. It was portable, powerful, and with the combination of Mac and Chrome Apps I had access to awesome tools to make the event a great experience. Final thought: don’t listen to the haters and don’t read the reviews of the first MacBook Air. The new MBA is seriously and surprisingly powerful given its specs, and the portability of it makes it easy to take on the go.
If you’re interested in some more reasons to go with the MBA, check out this blog.
I’m usually pretty liberal when it comes to online privacy issues. I’ve even done the unthinkable and willingly lifted the privacy settings on my Facebook page so that everyone can see most of my content. But I do have a limit.
Spokeo.com is one of many sites popping up now that aggregate personal information from public social networking sites. You can search a person’s name and find photos, his/her age, address, phone number, relatives’ names, home value, salary, and much more. Granted, some of the information is behind a paywall, but the fee is minimal – just under $3 per month.
But don’t worry, I’m about to tell you how to remove your information. Hang in there. First, though, to help myself feel less like a hypocrite, I need to explain why I think Spokeo is inappropriate while agreeing with the seemingly forced openness of recent Facebook rollouts.
On a social networking site that a user willfully joins, all of the content shared is done intentionally. Many argue that the content shared on a given site should only be accessible to the community approved by the user. Mark Zuckerberg disagrees. So do I. Instead of Facebook being a collection of millions of small communities that are blocked off from each other, it is much more powerful as a single community in which hundreds of millions of people participate. When everyone contributes to one large community it opens the door for many positive things, but just like sharing a room with multiple people, there will have to be some restructuring in the way of privacy. The solution is not to disband, but to rethink. Allowing members of the Facebook community access to your profile lets them participate in your debates, invite you to new things, introduce you to new people. Remember, in this community you still have the option to share only what you wish.
Spokeo, and sites like it, are taking advantage of the participants in online communities. What does aggregating personal information without consent benefit anyone who doesn’t want to use it in a negative way? After all, the only people that would need to look for the information are those that aren’t already connected to the person they are stalking on Facebook or other social networking sites.
Let the information remain open within communities to the extent that the participants choose, and disallow third parties the option of aggregating that information without, in some way, contributing in a positive way to the community. I have to conclude that Spokeo, and the host of other “people search” sites, adds no value to the internet.
Ok, rant over. Here’s how to delete your record from Spokeo.com:
- Search your name from the site’s homepage and navigate to the profile that matches your information.
- When the box pops up on the map, click the yellow button that says “See It All”
- Copy the URL of that page
- Scroll to the bottom of the page and click the “Privacy” link (or click here)
- Enter the URL, your email address, and the captcha
- Login to your email and click the link to confirm your email address
- Your data will be immediately removed.
Special thanks to Erin Gerber for passing on the information about how to remove my personal data.