Post Tagged with: "Google"

The 4 SEO Trends Every Marketer Should Know to Survive Google’s Constant Algorithm Updates

The 4 SEO Trends Every Marketer Should Know to Survive Google’s Constant Algorithm Updates

It seems like as soon as I wrap my head around Google’s latest algorithm update, there’s another release that changes the game.

While SEO experts should live in the weeds of these updates to understand the nuances in how Google ranks content, marketers should recognize a few high level SEO trends that drive successful content marketing initiatives.

Click here to read the full post with the 4 SEO trends you need to know.

May 29, 2013 0 comments Read More
Divorcing Google

Divorcing Google

 

I’ve been a big fan of Google for a long time. I remember discovering the search engine as a kid before it was popular, and I’ve followed the company’s explosive growth. The tools they’ve created have been incredibly useful and innovative – from Google Docs to Gmail to Books. But today, I started the divorce process.

As Google has grown, they’ve gotten further and further from the ideals that made them so attractive. I gave them a pass when they decided to censor searches in China, choosing to take their word that providing some access to information was better than none. I defended them when it became apparent that bots were scanning our emails to surface relevant ads. After all, these tools are free and Google has to make money somehow. But the Android phone was a turning point.

I bought a Nexus S, and I admit that I love it. It is stylish, syncs well with all of the major applications on the web that I use frequently, and free turn-by-turn navigation is awesome. The problem is that Google is taking massive amounts of data from my mobile use. Of course, this is no different from what they are doing with my use of their web applications, right? Wrong. You see, I paid a lot of money for this Nexus S. I traded money for a product, so I shouldn’t have to give away my data. On the web, I am given free tools so I expect Google to display ads to make money. But that isn’t fair on an Android device. If they want my data, they have to subsidize the cost of the phone.

I’ve also watched Google mismanage Google+, taking an awesome product with some fantastic features and shove it down the throats of users. They’ve biased their search results shamelessly. And they’ve all but forced Google users to join a network that no one has a need for.

And what put me over the edge was the revelation that Google is changing their policy on personal data so that users won’t be allowed to delete their own data anymore. I’m sorry, but that is in fact evil. Regardless of what the fine print says, it is my data – it is information about my relationship, career, habits, behavior, personality, etc. that is being hijacked as I am pushed out of the equation.

I won’t do it.

So, today I started the process of separating from Google. I’ve moved most of the websites and applications I use over to an email address associated with this blog, I deleted my Google+ account altogether, and I’ve changed the default search engine in my browser to Bing (until a reliable alternative emerges).

Of course, after years of integrating my online life with Google very intimately, this divorce will take time. I cannot immediately delete my Gmail account. And I am unwilling to completely ignore YouTube as I personally believe it is one of the best social networks available. But the process has begun.

It is a sad day, but I think Google has gotten too big to do good.

I hope they fail.

February 28, 2012 0 comments Read More