Post Tagged with: "qualitative"

A Couple Things I Learned About Independent Insurance Agents

A Couple Things I Learned About Independent Insurance Agents

So, I am wrapping up a pretty extensive qualitative research project aimed at finding what drives/motivates independent insurance agents. In doing so, I think I learned a good bit about that world that I think might serve other people well to know. I can’t make my research public because it was done for a client, and it probably isn’t all that meaningful for consumers anyway. This post doesn’t contain research findings – this is just my opinion based on what I learned about the industry after dozens of interviews with agents around the country conducted by myself and my colleagues.

September 13, 2012 0 comments Read More