Hi. Im Noah Echols.

...an Atlanta-native, kayaker, researcher, strategist, and gadget junky. I was born and raised in Atlanta, where I'm currently working for IQ, a digital agency that effectively marries intelligence and creativity to build award winning experiences.
The 4 SEO Trends Every Marketer Should Know to Survive Google’s Constant Algorithm Updates

The 4 SEO Trends Every Marketer Should Know to Survive Google’s Constant Algorithm Updates

It seems like as soon as I wrap my head around Google’s latest algorithm update, there’s another release that changes the game.

While SEO experts should live in the weeds of these updates to understand the nuances in how Google ranks content, marketers should recognize a few high level SEO trends that drive successful content marketing initiatives.

Click here to read the full post with the 4 SEO trends you need to know.

May 29, 2013 0 comments Read More
Things Worth Doing in Seattle, WA

Things Worth Doing in Seattle, WA

Two friends in the past couple weeks have mentioned casually that they are taking trips out to Seattle. It being one of my favorite cities, I volunteered to dump my opinions on them, perhaps ruining the adventure a bit, but passing on the information was a way of reliving some awesome trips for me. And then I realized, I have a blog for things like this. So, alas, here are some things I enjoyed doing/seeing in Seattle that you might too:

February 18, 2013 1 comment Read More
A Couple Things I Learned About Independent Insurance Agents

A Couple Things I Learned About Independent Insurance Agents

So, I am wrapping up a pretty extensive qualitative research project aimed at finding what drives/motivates independent insurance agents. In doing so, I think I learned a good bit about that world that I think might serve other people well to know. I can’t make my research public because it was done for a client, and it probably isn’t all that meaningful for consumers anyway. This post doesn’t contain research findings – this is just my opinion based on what I learned about the industry after dozens of interviews with agents around the country conducted by myself and my colleagues.

September 13, 2012 0 comments Read More
An Expectation of Hierarchy

An Expectation of Hierarchy

I have worked a job since I was 14 years old. I started with a work permit that I had to get from my school to allow me to work over the summer during the ’96 Olympics, and I’ve worked ever since. During that time, I have worked full time and part time, in professional jobs and in unskilled labor positions. I’ve worked for myself and for corporate America. And through these experiences, I’ve identified one thing that makes every job stressful: an expectation of hierarchy.

Most people hate it and love it at the same time. We want titles that prove to others our worth, but we hate navigating the power differences within a company’s culture. For me, nothing can be more frustrating than having two superiors, each thinking what they want or need or think is more important than the other, telling you contradictory things. When you’re a subordinate, what can you do except to hope someone caves? And every office has the one person who thinks their title entitles them to treat everyone else terribly, right?

As with most things, I see myself straddling the general preferences of Boomers and Gen Y. The latter overwhelmingly prefers a more flat company structure, while the former prefers to have new titles to work towards. I exist in the middle, wanting the title that earns me respect (and compensation) based on my contributions, but I dream of a flat culture where that isn’t needed – where my ideas and work alone are enough to justify everyone’s respect.

I keep hearing that all of this will change when Millennials assume the power in companies. That is happening now, so here’s to hoping.

July 17, 2012 0 comments Read More
A Customer Service What Not to Do: 1-800-Flowers

A Customer Service What Not to Do: 1-800-Flowers

UPDATE: A Facebook representative from 1800Flowers contacted me after I published this blog post offering to send the flowers free of charge. I was skeptical, but they did, in fact, send the flowers along with a box of chocolates. That is a great resolution to this fiasco – if only it didn’t take days of fighting through several channels to get it done!

A week ago, I was on YouTube and a prominent YouTuber mentioned a 1-800-Flowers promotion that helped put a little money in his pocket while simultaneously saving consumers a few bucks as well. I needed to get something for my mom for Mother’s Day, so I took advantage of the deal. I ordered a simple arrangement, paid, and got a confirmation. Like most people ordering from a recognizable brand, I thought that was that.

I met my mom Sunday night for dinner and she hadn’t received anything. It made me look bad, but I thought surely the flowers would arrive the next day. When they didn’t, I felt terrible. I called 1-800-Flowers (whose number wasn’t hard to find) fully expecting them to understand the increased inconvenience their oversight had caused with this purchase being a gift for a major holiday. Well, they didn’t.

May 15, 2012 1 comment Read More
Easy Fix for Always-On Macbook Fan

Easy Fix for Always-On Macbook Fan

I had an unfortunate incident with my 1.5 year old Macbook Air a week ago and it was destroyed, so I headed to the Apple store and got a new one. The problem with the new one (also a newer version with the backlit keyboard) is that the fan was running almost non-stop at 5000+ rpms. I checked everything. There was no Flash being run, I dimmed the keyboard backlight, I closed every program except Google Chrome, and the fan kept spinning as if the laptop was about to melt.

After a little digging, and refusing to accept the fact that Macs just tend to run hot, I found the solution. This extremely easy fix will take you about 2 minutes, and requires absolutely no technical skills. I will warn you, though, that Apple says this should only be done if you’ve tried everything else first. There is no indication of how it could negatively effect your machine, but I offer that warning just in case.

May 6, 2012 20 comments Read More
Octane Coffee

Octane Coffee

Octane is a trendy little coffee shop and bar in Atlanta with a cult-like following of hipster frequenters. The atmosphere is awesome and the coffee is always great. There are two locations, but we all know that the Westside is the best side. :)

April 28, 2012 0 comments Read More
Dinner at West Egg

Dinner at West Egg

West Egg Cafe is mostly known for its brunch, but with a variety of non-breakfast meals, you should also consider it for dinner. The loft-like interior and covered patio create a great atmosphere for meeting up with friends or family. Oh, and it has a full bar. :)

April 28, 2012 0 comments Read More
Flip Burger for milkshakes.

Flip Burger for milkshakes.

If you don’t already know, I love burger joints. Unfortunately, Flip Burger is not high on my list. It is, however, one of the best places to go for an outstanding milkshake. Seriously. Who could pass up a Krispy Kreme Milkshake? Or Nutella and Burnt Marshmellow? Yeah, amazing! If you’re curious, I don’t like the burgers because they are over-the-top gourmet burgers and that just isn’t my thing. If you’re looking for a great burger, Yeah! Burger is a mile down the road. Go there for dinner and hit up Flip Burger for dessert.

April 20, 2012 0 comments Read More
Atlanta Dogwood Festival

Atlanta Dogwood Festival

The Atlanta Dogwood Festival is (I think) Atlanta’s largest spring festival. Held in the beautiful Piedmont Park, it is certainly a stop you’ll want to make if you’re in the city. Spring in Atlanta is magical, so if you’re planning a trip do it then. Not only does the city come alive with festivals almost each weekend, but the temperature is manageable compared to the 90+ degree summer days.

The Dogwood Festival includes several stages for live music, great festival foods, hundreds of local art vendors, a dog show, and rides for the kids. Best of all, everything is free (though a small donation is customary).

April 20, 2012 0 comments Read More